Claudio Sassaki was the Co-Founder and CEO of Geekie, an edtech company in Brazil that pioneered ground-breaking, real time data-based learning systems. Sassaki has worked extensively with students, teachers, schools and districts to design and implement personalized learning strategies. He pioneered the use of technology and AI for personalized learning at massive scale in Brazil – more than twelve million students from 5,000 schools have been impacted by the solutions developed by him and his team. Geekie has been the most decorated edtech in Brazil, having won several national and international awards and presented by worldwide recognized media such as The Economist, The Guardian, BBC and CNN.
A graduate in Architecture and Urbanism from Universidade de São Paulo, he also received an MBA and Masters in Education from Stanford University. Sassaki spent almost ten years in investment banking, having reached the position of VP at Goldman Sachs and Credit Suisse. He gave up his career in the financial sector to pursue his dream of transforming lives through education and thus started Geekie.
Sassaki has been recognized by Wired UK as one of the most important social innovators of the world (Wired UK Innovation Fellow), awarded by Schwab Foundation as Social Entrepreneur of the Year, and by EY as Entrepreneur of the Year Brazil. He is an Edmund Hillary Foundation Fellow, Endeavor Entrepreneur, WISE (World Innovation Summit for Education) Award Winner, Trip Transformador, and Folha de São Paulo Social Entrepreneur. His life and journey with Geekie have been portrayed in two documentaries, A New Capitalism (2017) and Going Forward (2017). Sassaki co-wrote a chapter for the book Visible Learning – Theoretical and Practical Experiences in the Classroom (2022).